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PORTFOLIO OF WORK
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artist / filmmaker
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Role: Project Lead
Happy Hour Live aired on YouTube at 6pm on Red Nose Day 2019 and was a full-hour of entertainment featuring some of Britain’s most popular online creators and hosted by Radio One DJs Ricky and Melvin.
I conceived of the show as a way to bring 18-25 year old viewers to Red Nose Day who the BBC One prime time show served less well. I brought on production agency Somethin’ Else to produce it, and led on the creative decisions from naming, to casting, to script and set design.
Like the TV show, it featured original pre-shot sketches, documentary films, as well as in-studio games, interviews and hi-jinks.
Role: Project Lead
I created a new partnership with Comedy Central to create a series of 4 original sketches for Red Nose Day 2019.
These were aimed at lightly encouraging office-based fundraising for those in the 18 to 35 age bracket and made for distribution on Facebook where they were our most successful pieces of content for the campaign.
The format is Modern Horror Stories which offer an heightened look at millennial life – perfect for skewering charitable activity and not taking everything too seriously.
Comedy Central distributed the sketches across their network, while Comic Relief also repurposed them as advertising, hitting millions of views across all platforms.
BoxJack Productions created the sketches, with myself providing the brief, script guidance and executive producer support.
Role: Producer
I worked across a number of YouTube channels for Diagonal View, a digital content company part of the Sky Media group, with a combined subscriber count of over 12 million.
The content for different channels was varied, and involved everything from writing scripts to directing puppets. Over 12 months I produced upwards of 100 videos, have a look at some examples.
Role: Various (Director, Writer, Producer)
I commissioned and created a string of digital-first content for Comic Relief’s social channels designed to engage and entertain new audiences and showcase emerging comedic talent. This is the ‘comic’ side of the Comic Relief and part of the age-old strategy of drawing audiences in with exclusive content, so that we can then educate them about the issue of poverty in the world today.
I developed and tested new formats, as well as produced standalone sketches with talent. Have a look at some of the examples on YouTube embedded here. Although much of this content was produced for IGTV, and so you will need to visit @comicrelief to see it.
Role: Various (Director, Producer)
In trying to convert audiences to donate we produced a raft of content, some that aimed to engage audiences with the issues and some that made direct calls to part with cash.
I commissioned 3 original documentaries for social media that were filmed around the British Isles. We also built webpages to specially tell these stories, and recut the content in innovative ways, using quiz functions and clickable objects to educate secondary school pupils.
I began to propose projects to brings influencers together with causes they cared about: taking mum influencer Mother Pukka to a BLANK chartiy, and Radio DJ Roman Kemp held discussions around mental health in the Westfield Stratford that turned into an artwork.
I also managed to get hold of the BBC One TV show’s documentaries, for the first time in Comic Relief’s history. I was then able to have my team re-edit these into a more social platform friendly style, that hugely changed the tone and made them useful for organic as well as paid promotion.
Finally, we worked with a number of celebrities to auction off their experiences in the ‘Comic Relief Prizeathon’, we produced a selection of supporting content for this in a new styleguide.
Roman Kemp: https://www.instagram.com/p/ByID0srnv0x/
Pride video: https://www.instagram.com/p/BzYArE2H0Pu/
Louis Tomlinson: https://www.instagram.com/tv/B2ELMMKns7J
Role: Various (Director, Producer)
Sport Relief came back in 2019 for a one-off special of celebrities and sporting legends facing it off in a netball match as part of the BBC’s coverage of the Netball World Cup in Liverpool.
We produced a suite of content to support this on our channels, including behind-the-scenes interviews, scripted promotional videos and two documentaries.
The Sport Relief relaunch ahead of campaign required the creation of an entire set of graphic and video style-guides which we worked up in swift time to produce a modern sporty feel for the animated elements, and complimented the BBC’s own marketing material around the Netball World Cup.
IGTV
Oti Mabuse: https://www.instagram.com/tv/Bz3aBO7Berv
Malawi Doc: https://www.instagram.com/tv/B0BR-sahjO8
Montana Brown doc: https://www.instagram.com/tv/B0GmsHBhtvO
Role: Writer, Director
I pitched for two videos to Greenpeace for their social media campaigning on environmental protection.
The first, a cookery/Tasty video spoof about the make-up of tar sands in North America.
The second, an animation for Facebook can be viewed here:
https://www.facebook.com/watch/?v=684768789055143&t=0
This video outperformed many of their usual videos racking up in excess of 1 million views and ended up being syndicated and translated for Greenpeace offices around the world including such as Japan and countries in Africa.
Role: Writer, Director
I was commissioned to create this video for the Annual BAFTA Television Lecture.
They wanted a fun vlog-style piece that communicated the changing and various viewing habits of younger people.
The embedded video contains the whole talk, click here to skip to my video at 17min 47sec.
Role: Writer, Director
I produced an explainer that was commissioned by BBC Three for their social channels. The video explored drinking culture in the UK from a humorous angle.
Unfortunately it is now private. Please ask for a copy if you wish to view it.
Role: Project Lead
This was the biggest project my team were tasked with at Comic Relief and was instrumental in growing the channel audiences by tens of thousands.
A group of celebrities were tasked with climbing Mount Kilimanjaro to raise money for Comic Relief. The climb was filmed by Endemol and aired a few weeks later as a documentary on BBC One. However, I had exclusive access to produce real-time content.
We created a scripted promo video to kick off the Red Nose Day 2019 campaign, this was our best performing piece of content for the entire campaign. In addition, we filmed interviews with the contestants and co-ordinated with the BBC social teams to gain maximum reach for these.
I had a social producer sent up the mountain with the celebrities for an 8 day trek. We communicated via satellite link for access to Whatsapp. Each day content would be delivered back which we would package and feed to our channels, BBC social channels, the celebrities’ accounts, and we supplied content for The One Show each evening which was covering it.
Finally, we built a web page with an animated map built in-house to track their progress. This was updated daily by pulling in social media posts from various channels.
Role: Writer, Director
A Trip to Wales was created in collaboration with production company Quickstep Films.
Getty Images put an open brief out through MoFilm looking for a sense of scale and nature.
This video, shot in Snowdonia was our response and features sweeping drone shots of the landscape combined with a small-scale story and a fitting musical choice.
Role: Founder
For a year I produced videos for Why Complex. An educational YouTube channel that looks at science, objects and the history of ideas.
The channel won VidCon's European Creator Award in 2018.
