Role: Various (Director, Producer)

In trying to convert audiences to donate we produced a raft of content, some that aimed to engage audiences with the issues and some that made direct calls to part with cash.

I commissioned 3 original documentaries for social media that were filmed around the British Isles. We also built webpages to specially tell these stories, and recut the content in innovative ways, using quiz functions and clickable objects to educate secondary school pupils.

I began to propose projects to brings influencers together with causes they cared about: taking mum influencer Mother Pukka to a BLANK chartiy, and Radio DJ Roman Kemp held discussions around mental health in the Westfield Stratford that turned into an artwork.

I also managed to get hold of the BBC One TV show’s documentaries, for the first time in Comic Relief’s history. I was then able to have my team re-edit these into a more social platform friendly style, that hugely changed the tone and made them useful for organic as well as paid promotion.

Finally, we worked with a number of celebrities to auction off their experiences in the ‘Comic Relief Prizeathon’, we produced a selection of supporting content for this in a new styleguide.

Roman Kemp: https://www.instagram.com/p/ByID0srnv0x/

Pride video: https://www.instagram.com/p/BzYArE2H0Pu/

Louis Tomlinson: https://www.instagram.com/tv/B2ELMMKns7J