Role: Project Lead

This was the biggest project my team were tasked with at Comic Relief and was instrumental in growing the channel audiences by tens of thousands.

A group of celebrities were tasked with climbing Mount Kilimanjaro to raise money for Comic Relief. The climb was filmed by Endemol and aired a few weeks later as a documentary on BBC One. However, I had exclusive access to produce real-time content.

We created a scripted promo video to kick off the Red Nose Day 2019 campaign, this was our best performing piece of content for the entire campaign. In addition, we filmed interviews with the contestants and co-ordinated with the BBC social teams to gain maximum reach for these.

I had a social producer sent up the mountain with the celebrities for an 8 day trek. We communicated via satellite link for access to Whatsapp. Each day content would be delivered back which we would package and feed to our channels, BBC social channels, the celebrities’ accounts, and we supplied content for The One Show each evening which was covering it.

Finally, we built a web page with an animated map built in-house to track their progress. This was updated daily by pulling in social media posts from various channels.