Role: Various (Director, Writer, Producer)

I commissioned and created a string of digital-first content for Comic Relief’s social channels designed to engage and entertain new audiences and showcase emerging comedic talent. This is the ‘comic’ side of the Comic Relief and part of the age-old strategy of drawing audiences in with exclusive content, so that we can then educate them about the issue of poverty in the world today.

I developed and tested new formats, as well as produced standalone sketches with talent. Have a look at some of the examples on YouTube embedded here. Although much of this content was produced for IGTV, and so you will need to visit @comicrelief to see it.