Role: Project Lead

I created a new partnership with Comedy Central to create a series of 4 original sketches for Red Nose Day 2019.

These were aimed at lightly encouraging office-based fundraising for those in the 18 to 35 age bracket and made for distribution on Facebook where they were our most successful pieces of content for the campaign.

The format is Modern Horror Stories which offer an heightened look at millennial life – perfect for skewering charitable activity and not taking everything too seriously.

Comedy Central distributed the sketches across their network, while Comic Relief also repurposed them as advertising, hitting millions of views across all platforms.

BoxJack Productions created the sketches, with myself providing the brief, script guidance and executive producer support.

Beyond the Joke, The Irish News, The Evening Express