Role: Project Lead

Happy Hour Live aired on YouTube at 6pm on Red Nose Day 2019 and was a full-hour of entertainment featuring some of Britain’s most popular online creators and hosted by Radio One DJs Ricky and Melvin.

I conceived of the show as a way to bring 18-25 year old viewers to Red Nose Day who the BBC One prime time show served less well. I brought on production agency Somethin’ Else to produce it, and led on the creative decisions from naming, to casting, to script and set design.

Like the TV show, it featured original pre-shot sketches, documentary films, as well as in-studio games, interviews and hi-jinks.

Metro, Third Sector