After consulting on digital content strategy for both the Red Nose Day 2016/17 campaign and the Sport Relief 2017/18 campaign, I took up the position of Digital Content Lead at Comic Relief in June 2018 to create and deliver a digital content strategy for the Red Nose Day 2018/19 campaign.

My subsequent work was nominated for The Drum’s Social Buzz 2019 award for Best Social Media Event.

Myself, and the team I led, had the following key responsibilities:

  • Overall campaign strategy for digital content

  • Social Media Management

  • Digital Content Production

  • New ventures and partnerships in the digital space

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Key figures

  • 10k follower increase minimum across each of the platforms:

    • Facebook, YouTube, Instagram, Twitter

  • 30 million reach on Facebook for Red Nose Day campaign 2019

  • 22 million impressions on Twitter for Red Nose Day campaign 2019

Over 12 months, I doubled Comic Relief’s Instagram (from 21k to 47k) after being tasked with engaging a new generation of donors. We developed new content formats as well as a whole design system.